Powerhouse Museum: the Plan to Woo Sydneysiders Back

Time to revitalise: Museum director Rose Hiscock aims to turn it into a "buzzing must-visit location for young 20-somethings"

Sydneysiders have fallen out of love with the Powerhouse Museum but new director Rose Hiscock plans to rekindle the passion, revealing a fresh strategy to bring back the crowds to its three sites.

Ms Hiscock, the director of the Museum of Applied Arts and Sciences, which includes the Powerhouse, the Powerhouse Discovery Centre at Castle Hill and the Sydney Observatory, outlined her new strategic plan days after announcing that the institution would cut a fifth of its staff.

Employees were stunned by the announcement on Thursday and some expressed fears a predicted loss of 55 staff would be greater.

Installed as director in July last year, Ms Hiscock said the operating structure of 35 separate areas would be simplified to 16 teams, and that she had been open with staff about the need to manage the museum responsibly.

"The staff are naturally concerned about the changes and their position, but the executive team and all of our people are focused on the future of our organisation," she said.

Up to $5 million annually from staff cutbacks would be reinvested in permanent and temporary exhibition renewal, site developments, new programs and gallery spaces, with a master plan being developed to: 

1. Redevelop the Powerhouse by integrating into the Darling Harbour precinct with a new entrance expected to face the planned Goods Line walkway linking Central with Haymarket, Ultimo and Darling Harbour.
2. Ensure the Sydney Observatory becomes a leading tourism attraction as part of the Barangaroo development
3. Open up the Powerhouse Discovery Centre, the home of its giant collection store warehouse, to greater community involvement and tapping the potential of Sydney's west.
4. Pedestrians will be be able to walk the first section of Sydney's version of New York's High Line by the end of the year between Central Station and Darling Harbour. The line – part of which will consist of raised walkways – is to be built in two stages and include major destinations such as the Frank Gehry-designed Dr Chau Chak Wing Building being built at the University of Technology and the Powerhouse.

Ms Hiscock said Sydneysiders had fallen out of love with the Powerhouse Museum, with attendances declining over the longer term, but she wanted to double the number of visitors within five years by focussing on school and tertiary education students and young adults. She said the museum needed to capitalise on the revitalisation of Darling Harbour and Ultimo, turning the museum into a "buzzing must-visit location for young twenty-somethings" as a first date outing with bars, cafes and restaurants.

She said the museum also had to regain its critical reputation by revitalising and expanding its permanent exhibition galleries and focus on key disciplines including technologies, health and medicine, physical sciences, engineering, architecture and the built environment, design and decorative arts, fashion and contemporary culture.

A museum wing dedicated to fashion was cited as a possible example of how the museum's 500,000 item permanent collection could be exhibited for the general public but also work as a resource for high school and tertiary education design students as well as form a backdrop for events such as Australian fashion week.

"At the moment, we have a small and popular temporary exhibit about the work of designer Catherine Martin," Ms Hiscock said. "But imagine a wing that tells the story of fashion in Australia where you can look at creations from the beginning of settlement through to Jenny Kee, Collette Dinnigan to Catherine Martin."

Ms Hiscock said the potential of the Sydney Observatory and the Powerhouse Discovery Centre had been untapped. She said the observatory should be one of the must-visit tourist destinations, comparing "its charm" with the Royal Observatory Greenwich in Britain, which updated its attractions with the opening of a planetarium in 2007.

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Sydney Festival Off to a Flying Start

SYDNEY'S FESTIVAL VILLAGE BIGGER THAN EVER

Sydney Festival Village turns Hyde Park into a stage, with live acts into the night and a Stonehenge bouncy castle for kids.

It takes a village to raise a child, and at the Sydney Festival's village in Hyde Park that proverb has been taken quite literally.

Hundreds of children and quite a few adults wasted no time leaping on Sacrilege, the life-size bouncy castle replica of Stonehenge.

Festival director Lieven Bertels said artists Jeff Koons and Carsten Holler explored playfulness in their art but ''nobody took it to heart as much as Jeremy Deller with this one''.

A Turner Prize-winning artist, Deller invites people to jump, run and cartwheel on his artwork, and his depiction of one of Britain's ancient monuments is far from the reverential treatment it usually suffers.

''We still don't know what it was,'' Bertels said. ''It's a place of worship most likely but he does this and gives it the title of Sacrilege.''

Bertels said the squishy Stonehenge was an ideal symbol of the festival: ''We do very serious stuff and we are also perhaps the most playful of the Australian festivals.''

Sacrilege is part of the greatly expanded Festival Village, which has tripled in size with two circus tents - the Spiegeltent and Circus Ronaldo tent - providing the stage for contemporary music acts such as Amanda Palmer and the circus and cabaret shows Limbo and Scotch & Soda.

The latter are strictly adults only, especially if contortionist Philipp Tigris's jaw-dropping feats of flexibility are any guide as demonstrated to passers-by in Hyde Park on Wednesday.

''That's what I can do with an easy warm-up,'' said Tigris, who performs in Limbo. ''I only had a couple of minutes to warm up so this is the basic stuff.''

Tigris said he took up contortionism aged seven, much to his parent's displeasure. ''My family are doctors. My mum is a physiotherapist but maybe that's why I did it,'' he said.

''When mum and dad say don't do that, of course you do it.''

Ten FREE Events at Sydney Festival

You don’t need to miss out on Sydney Festival if the pennies are short after Christmas. Here are ten free events that measure up!

Sydney Festival looks great this year! But what excites us most at artsHub are the number of free events spread across the city and extending to the Festival's new hub at Parramatta. There is something for everyone - as the saying goes - from jumping castles to kookie interactive film noir and roof top jamming sessions. 

Here is our list of top ten FREE events to put in your diary this January. 

1. Christian Boltanski @ Carriageworks

16 tonnes of scaffolding with a random  filmscript moving through it, this interactive installation will captive the imagination of all ages. Chance is his first major installation to be presented in Australla, a work that was originally created for the French Pavilion at the 2011 Venice Biennale. At Carriageworks from 10 January through 23 March.

2. Climbing the walls with Leandro Erlich @ Darling Harbour

Argentinian artist Leandro Erlich is known for his ability to skew architectural perspective in his interactive installations. Known internationally, he comes to Darling Harbour during the festival turning what appears to be a standard 19thc dock-side building on its end, giant mirrors allowing anyone to have the ability to defy gravity. It is the ultimate selfie opp! Merchants Store will be at Darling Harbour 9-23 January.

3. Stonehenge in Hyde Park

Always wanted to visit Stonehenge? Well Sydney Festival brings you the next best thing, Sacrilege (pictured top). As the spiel goes this timeless monument has had ‘an irreverent makeover’. The work of Turner Prize winning artist Jeremy Deller, this giant jumping castle allows you to physically collide with history. Open 9 – 26 January.

4. Roman Ondak in Parramatta

Presented by Kaldor Public Art Projects at Parramatta Town Hall, this trio of performative art works by Slovakian artist Roman Ondak will include Measuring the Universe, previously presented in New York and London, Terrace a new work for Parramatta, and Swap, which featured in last year’s popular 13 Rooms at Pier 2/3. Be part of contemporary art from 10 – 24 January.

5. Festival Village in Hyde Park

Running throughout Sydney Festival Hyde Park will be transformed into the Festival Village, a hub for beverages, food and entertainment including the location of the infamous Spiegeltent, with nightly performance. From 8-26 January (closed Mondays), entry near the Archibald Fountain.

6. Concerts under the stars at the Domain

And the cornerstone of each Sydney Festival is the Domain concert series. Mark the dates for your diary now: 11 January is that night of popular smorgasbords both on and off stage as thousands gather with their picnic hampers under the stars; And on 26 January be prepared to enter an interstellar zone with Symphony in The Domain, with Gustav Holst’s The Planets and readings by the Bell Shakespeare company.

7. Interactive cinema at Artspace

Sydney artist Alex Davies loves to mess with your mind. ‘Step into The  Very Near Future and you’ll find yourself in th ebacklot with the cast and crew of a film noir in the making. From 16 January – 16 February (closed Mondays).

8. Pop 2014 – the street party of the year.

Street theatre, music, amazing food – it is a recipe for the coolest street party – including performances by jazz legend Ambrose Akinmusire, the soul sounds of Bella Kalolo, blues-infused funk of Ben Capalan to funk in Prince Alfred Park with Lee Fields & The Expressions. Head to Parramatta on 10 January to be part of it.

9. Donny Benet in the Spielgeltent

Donny Benet is claimed ‘the poster boy of Italo funk disco’. Mixing late nights in The Spielgeltent on 10, 17 and 24 January, it is the perfect place to drop in to keep the mood going after catching a spot of theatre during the Festival.

10. Make those summer lights last at Paradiso Lates

And more for the late night dwellers – check out the Paradiso Terrace Bar at Sydney Town Hall for after-hours entertainment. With a rolling schedule of free bands and DJs you can get down at the top, skyline and projections adding to the party buzz. Check the festival night for specific performances.

And remember to visit the Festival site to stay in touch with the latest new.

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Biggest Production to Date Heads Down Under as Sydney Festival Countdown Begins.

With just a month to opening night preparations are well underway for Sasha Waltz’s iconic production of Dido and Aeneas, the centerpiece of January’s Sydney Festival. The much applauded, 

spectacular rendering of the oldest love story in English opera famously commences with a prologue that is danced underwater in a giant fish tank to be mounted on the stage of Sydney’s Lyric Theatre (the only stage strong enough to support the show).

The set travels in four 40-foot shipping containers and will arrive on December 29. Once installed at The Star, the 9 metre long aquarium will be filled with a staggering 7,500 litres of (mercifully heated) water. To accommodate the tricky set changes, pumps are used to empty the water quickly from the aquarium after the dancers have finished performing in it.  The tank is then split in two and moved into the wings.

The German director and dancer’s choreographed version of Purcell’s baroque masterpiece is due to be accompanied by one of the world’s leading baroque ensembles, the Academy of Ancient Music Berlin. 

The cast list is headed by mezzo soprano Aurore Ugolin as Queen Dido and British baritone Reuben Willcox as her vacillating lover Aeneas. The cast also includes experienced singers of the likes of British soprano Deborah York as Dido’s confidant Belinda and tenor Fabrice Mantegna in the travesty role of the sorceress.

With flying dancers and a special role for the choreographer’s eight-year-old daughter, this is one of the biggest productions ever to come to an Australian festival and is similar in size to Théâtre du Soleil’s Flood Drummers, which was presented at Sydney Festival 2002.

Minister for Tourism, Major Events and the Arts, George Souris is leading the cheers for Waltz’s latest Australian outing and was keen to stress a possible special resonance for Sydneysiders. “Dido & Aeneas by Sasha Waltz will provide the kind of unique and cutting edge cultural experience for which Sydney Festival is renowned,” he said. 

“The aquatic theme, retelling the ancient and tragic tale of unrequited love involving Dido the Queen of Carthage and the Trojan hero Aeneas, is sure to resonate with Sydney audiences given our own love of the water.”

Dido and Aeneas plays The Lyric Theatre at the Star from January 16-21.

Lion King crowns Sydney capital of theater

SYDNEY, Dec. 14 (Xinhua)-- Opening this weekend to packed houses and civic excitement, the Lion King stage production has seemingly completed Sydney's ascension as the Asia-Pacific's capital of the stage musical.

Sydney's usually dour Taxis are painted as giant Simba Lions; children are dragging about lion soft-toys and even the local government has been keen to bathe in the warm glow of popularity that the latest in a string of international productions has created in Sydney.

The locally created production of one of the world's most popular stage musicals, The Lion King, opened its Australian exclusive run this week at Sydney's Capitol Theater, seemingly crowning Sydney as a major live performance capital of the world.

A thrilled State Minister for Tourism, Events and the Arts, George Souris, told Xinhua that the show would out perform even the most successful shows to have toured through Sydney in the last years -- and that includes world-beaters like Wicked and Phantom of the Opera.

"Fans of this phenomenally successful musical, from Sydney and across Australia, have welcomed The Lion King with open arms, resulting in record breaking ticket sales," he said.

The Minister's office anticipates that the Australian production entirely exclusive to Sydney - will generate about half a million ticket sales, with around 50,000 interstate and international patrons traveling to Sydney to see the show.

The State's tourism and events unit, Destination NSW, told Xinhua that the number of visitors alone means an injection of 28 million Australian dollars into the state economy.

The Disney organization anticipates that the cumulative economic impact to NSW will be about 100 million Australian dollars confirmation that the stage musical sector is booming and only likely to grow in the coming months.

That bodes well for the launch of the musical adaptation of one of Australia's most loved and iconic films Baz Luhrmann's Strictly Ballroom, which will hit the stage here next year.

The build-up to Strictly Ballroom's long-awaited arrival has reached fever pitch after delays have pushed back the opening night because of Luhrmann's constant tweaking of his Hollywood blockbuster The Great Gatsby; and an already packed stage calendar with the two Kings -- the King Kong musical in Melbourne, and Sydney's Lion King taking precedence.

When Strictly Ballroom was released, it gained 13 Australian Film Institute (AFI) nominations, winning eight categories.

The Lion King by comparison is an international blockbuster and the highest-grossing stage show in the world, with more than 70 million people having enjoyed the musical since its Broadway premiere in 1997.

The highly-regarded live show is the winner of more than 70 major international awards including, six Tony Awards in 1998 and a Grammy for Best Musical Show Album.

Sydney's Lion King is the 22nd production worldwide and the 10th production running concurrently, the highest number in the show's history.

Certainly, this is one of the biggest productions ever to open in Sydney and the capacity of these events to drive tourism, create jobs and grow the local economy is never missed by decision makers.

Now in its 16th year, The Lion King continues to reign as a cultural phenomenon and one of the most popular stage musicals in the world.

Since its Broadway premiere on Nov. 13, 1997, 21 global productions have been watched by more than 68 million people and, cumulatively, run a mind-boggling 96 years.

Source: http://news.xinhuanet.com/english/entertainment/2013-12/14/c_132967855.htm

Sydney Secures Another Mega Incentive from China

Business Events Sydney (BESydney) has secured the Pro-Health China Annual Conference 2014, another mega incentive from China, worth an estimated $22.5 million in economic impact (EI) to New South Wales (NSW). 

It also follows the hugely successful Perfect China Leadership Seminar 2013, which was worth close to $21 million and welcomed more than 3,000 delegates to the harbour city in July.  

BESydney CEO Lyn Lewis-Smith said that the growth in the number of incentive events secured for Sydney over recent years is a result of the state’s targeted strategies to attract business from this important market.  

“Over the past decade, we have developed strong relationships in Asia. This has played an important part in the success that Sydney is now enjoying in the region,” Ms Lewis-Smith highlighted.  

“We know that Asia is a relationship-driven market and the long-term strategies we’ve invested in, including being the first Australian bureau to establish an in-market presence in Asia (2004), have enabled us to build networks and trust, and convert business for Sydney. 

We now have representatives in Singapore, China and India (in partnership with Destination NSW), along with Mandarin-speaking staff across key departments in our Sydney office. Together, these strategies are paying dividends!”  

Ms Lewis-Smith added that Sydney’s success could also be attributed to its ability to deliver real returns for companies that chose to reward their high achievers with a trip to the harbour city.  

“Incentives create a performance culture within companies, motivating staff to achieve results for a chance to be rewarded with an overseas trip. Sydney is an aspirational destination and  it certainly inspires teams to achieve!   

“Perfect China reports that it saw a 20% increase in sales following the company’s announcement that the 2013 incentive would be held in Sydney." 

Pro-Health China President, Mr Jason Li said that he looked forward to working with BESydney over the next year to ensure his high-achievers enjoyed a rewarding and authentic Australian experience in Sydney.  

“Sydney is a dynamic city with many attractions that will give our distributors quite a unique travel experience. This is not only an incentive trip, but also a heart-to-heart interaction between Pro- Health and Sydney. Our delegates will be eager to learn the attractions, culture, and everything there is to experience in this metropolitan city,” said Mr Li.

“With help from Business Event Sydney, we are confident that the government  and city will render tremendous support to our group to ensure our distributors return home with unforgettable memories of Sydney in 2014!”    

Last financial year, BESydney secured 33 Asian corporate incentive events worth an estimated $57 million in EI. This represents over 50% of revenue secured by BESydney during 2012/13.  There is no doubt that Asia continues to become an increasingly important market for Sydney.  

In the first quarter of the new financial year, the bureau has already secured six Asian incentive events. Five of these events (see list below) will take place in Sydney by the end of December, reflecting the short-lead nature of the Asian incentive market.   

• ACE Life Indonesian Incentive: 29–31 July  2013, with 73 delegates and an estimated EI of $ 219,000 
• Estee Lauder China Incentive: 23–26 August 2013, with 152 delegates and an estimated EI of $606,000 
• Confidential incentive from India: 4–7 September 2013, with 174 delegates and an estimated EI of $695,000 
• Great Eastern Singapore Bancassurance Incentive: 27–30 September  2013, with 130 delegates and an estimated EI of $519,00 
• MCIS Zurich Insurance Malaysia: 19–23 September 2013, with  152 delegates and an estimated EI of $758,000 
• Joymain China Top Distributor Incentive Trip 2015: 3–8 March 2015, with 700 delegates and estimated EI of $2.8 million. 

Important Milestone for Sydney International Convention Centre

Artists Impression of the New Sydney convention Centre

Development of the AUD$1 billion International Convention Centre Sydney (ICC Sydney) at Darling Harbour this week moved a step closer following the achievement of another important milestone.

The Australian Stock Exchange has been advised that financial close had been reached with Infrastructure NSW and the Sydney Harbour Foreshore Authority for the Public Private Partnership (PPP) of the NSW Government’s project to revitalise the 20 hectare site.

ICC Sydney will be operated by AEG Ogden, the leading venue management company in the Asia Pacific region and will feature a convention facility capable of holding four fully separated concurrent events of over 12,000 delegates and total exhibition capacity of 40,000 square metres.

Site preparation works will commence this month followed by demolition works in February 2014. Sydney ICC is due for completion due in December 2016.

AEG Ogden’s Director of Convention Centres, Geoff Donaghy said the new venue, featuring waterfront facilities in a prime CBD location in Australia’s leading city, was destined to become one of the most exciting major convention and exhibition facilities in the world.

“Even at this preliminary stage, it is attracting significant interest and strong demand worldwide.

“Business Events Sydney has confirmed that five international events have been secured for the venue and there are a further 60 expressions of interest from national association events as well as major exhibitions.

“In addition, by utilising AEG Ogden’s international operational and marketing experience and global venue network, we plan on taking business events through this venue to a new level,” he said.

Mr. Donaghy, who has also assumed the role as Chief Executive Officer for ICC Sydney said the next step was to establish the pre-opening office and commence recruiting the senior management team in early 2014.